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The SiriusDecisions Aligned Measurement Process Model

November 30, 2017

Marketing operations leaders must devise and manage cross-marketing measurement, analytics and reporting processes for visibility into performance/ contribution. The SiriusDecisions Aligned Measurement Process (AMP) Model enables these efforts by providing a guide to selecting metrics and organizing performance reporting across sales, marketing and product functions. This measurement development process consists of three phases.

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The SiriusDecisions Marketing Planning Process
The SiriusDecisions Marketing Planning Process

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