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The SiriusDecisions Aligned Measurement Process Model

November 30, 2017

Marketing operations leaders must devise and manage cross-marketing measurement, analytics and reporting processes for visibility into performance/ contribution. The SiriusDecisions Aligned Measurement Process (AMP) Model enables these efforts by providing a guide to selecting metrics and organizing performance reporting across sales, marketing and product functions. This measurement development process consists of three phases.

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The SiriusDecisions Sales Planning Model
The SiriusDecisions Sales Planning Model

Drive a cross-organizational sales planning process that reinforces alignment between sales, marketing and ...

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