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The SiriusDecisions Aligned Measurement Framework

January 17, 2018

Account-based marketing leaders demonstrate success of ABM programs as well as overall ABM efforts against stated strategy and goals. The SiriusDecisions Aligned Measurement Framework for ABM helps leaders in their efforts by providing a consistent, structured approach to operationalizing ABM measurement within a b-to-b organization, regardless of the organization’s size or structure.

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The SiriusDecisions Scope of ABM Model
The SiriusDecisions Scope of ABM Model

Provide a clearly defined, long-term view of ABM’s responsibilities within your organization.

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The SiriusDecisions Sales Planning Model
The SiriusDecisions Sales Planning Model

Drive a cross-organizational sales planning process that reinforces alignment between sales, marketing and ...