Account-based marketing leaders demonstrate success of ABM programs as well as overall ABM efforts against stated strategy and goals. The SiriusDecisions Aligned Measurement Framework for ABM helps leaders in their efforts by providing a consistent, structured approach to operationalizing ABM measurement within a b-to-b organization, regardless of the organization’s size or structure.
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The SiriusDecisions Scope of ABM Model
Provide a clearly defined, long-term view of ABM’s responsibilities within your organization.
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