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The SiriusDecisions Aligned Measurement Framework

March 10, 2016

Emerging company marketing leaders focus on establishing metrics to understand marketing performance and demonstrate marketing’s contribution to the business. The SiriusDecisions Aligned Measurement Framework enables them to do just that by providing a consistent, structured approach to operationalizing marketing measurement within a b-to-b organization, regardless of the organization’s size or structure.

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The SiriusDecisions Needs Aperture
The SiriusDecisions Needs Aperture

Better understand and prioritize your customers' needs.

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The SiriusDecisions Sales Metrics Framework
The SiriusDecisions Sales Metrics Framework

Measure the right metrics to hit your goals.