Account-based marketing leaders design and implement the right technology and services to enable the implementation or optimization of account-based marketing programs. The SiriusDecisions Account-Based Marketing Infrastructure Framework supports their efforts by defining a three-phase approach for building a technology and insights infrastructure that is capable of powering an effective account-based marketing program.
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Most Recent Flipbooks
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Facilitate a best-in-class marketing planning process that includes aligning with business objectives and developing operational budgets.
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Manage cross-marketing measurement, analytics and reporting processes for visibility into both marketing performance and contribution.
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Define the responsibilities of a world-class product management function.
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