Account-based marketing leaders design and implement the right technology and services to enable the implementation or optimization of account-based marketing programs. The SiriusDecisions Account-Based Marketing Infrastructure Framework supports their efforts by defining a three-phase approach for building a technology and insights infrastructure that is capable of powering an effective account-based marketing program.
Home » Model Overview Resources for B-to-B Leaders » The SiriusDecisions ABM Infrastructure Framework
Error - something went wrong!
Most Recent Flipbooks
The SiriusDecisions ABM Technology Landscape
Provide awareness of core and extended tools and insights that should be considered throughout all stages of the ABM journey.
The SiriusDecisions Account-Based Marketing Account Planning Framework
Collaborate with sales on a joint engagement plan for ABM accounts.
The SiriusDecisions Sales Knowledge Transfer Framework
Better help your sales reps engage in audience-centric selling.
The SiriusDecisions Agile Engine for Product Management
Improve the effectiveness of your product management team in an agile environment.
The SiriusDecisions ABM Framework
Establish clear ABM objectives, scope and responsibilities - partnering with sales and others.
The SiriusDecisions Scope of ABM Model
Provide a clearly defined, long-term view of ABM’s responsibilities within your organization.
The SiriusDecisions Aligned Measurement Framework
Effectively measure your ABM efforts and marketing performance with a consistent, structured approach.
The SiriusDecisions Sales Planning Model
Drive a cross-organizational sales planning process that reinforces alignment between sales, marketing and product.
The SiriusDecisions Marketing Planning Process
Facilitate a best-in-class marketing planning process that includes aligning with business objectives and developing operational budgets.
The SiriusDecisions Attribute-Based Sales Process
Craft a buyer-aligned set of sales processes with clear interlock, supported by tools and technology in order to drive revenue.
The SiriusDecisions Aligned Measurement Process Model
Manage cross-marketing measurement, analytics and reporting processes for visibility into both marketing performance and contribution.
The SiriusDecisions Messaging Nautilus®: Corporate Brand
The SiriusDecisions Messaging Nautilus: Corporate Brand provides a structured methodology for developing corporate messaging that creates a halo of value for offerings and drives business value.
The SiriusDecisions Product Management Range of Responsibilities Model
Define the responsibilities of a world-class product management function.
The SiriusDecisions Corporate Communications Model
Learn more about the model that offers a strategic, integrated approach to corporate communications that balances proactive and reactive efforts to drive business impact with key audiences.
The SiriusDecisions Buyer Persona Framework
Explore the model that depicts a best-in-class approach to defining and aggregating b-to-b buyer personas.
The SiriusDecisions Brand Lifecycle Framework
The SiriusDecisions Brand Lifecyle Framework enables brand leaders to cultivatie an effective and durable brand through brand development initiatives and ongoing brand amplification and optimization.
The SiriusDecisions Continuous Learning Framework
Establish a process to organize and align ongoing learning to competencies and assess learning continuums for retention and impact.
The SiriusDecisions Channel Operating Model
Explore the model that helps suppliers increase their speed to market and identify the key functional processes and activities required to support partners and establish channel excellence.
The SiriusDecisions Sales Enablement Range of Responsibilities Model
Ensure your sales enablement function has the skills, knowledge and expertise to be effective and efficient.
The SiriusDecisions Sales Operating Model