Account-based marketing leaders need to establish clear ABM objectives, scope and responsibilities - partnering with sales and others. The SiriusDecisions Account-Based Marketing Framework supports these efforts by helping to educate and build alignment, assisting with selecting the best deployment model(s), and outlining a path toward understanding what’s required for success. The framework details five process steps and four foundation elements that are needed to support ABM strategy through delivery.
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Advance your sales organization through fact-based, data-driven and comprehensive coverage design that leads to increased sales effectiveness and greater profitability.
Implement a fully integrated, audience-centric marketing campaign.
Define the full scope and unlock the potential value of the marketing function.
Take a proactive and predictive approach to customer retention.
Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.
The SiriusDecisions Customer Engagement Range of Responsibilities Model defines the role of customer engagement across three disciplines – customer experience, customer marketing and customer success.
The SiriusDecisions Partner Program Design Model provides an approach that shows how multiple functions are are involved in driving channel partner program design and development.
The SiriusDecisions Customer Advocacy Model provides a best-in-class model for planning and building a robust customer advocacy approach. The model comprises three stages: define, design and develop.
The SiriusDecisions Data-Driven Operating Model details the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.
The SiriusDecisions Anatomy of an Emerging Company Marketing Plan provides a six-step process and plan-on-a-page template to align with company growth plans.
The SiriusDecisions Emerging Company Marketing Measurement Process is a process that outlines the key stages of marketing measurement at emerging companies – strategy, execution and evolution.
The SiriusDecisions Channel Sales Profitability Model was created to help channel sales quantify the probability of achieving organizational goals.
The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy and operations function and what separates basic content practices from advanced ones.
Redesign the systems that manage and track your leads and opportunities so you can proactively target buying groups.
Provide awareness of core and extended tools and insights that should be considered throughout all stages of the ABM journey.
The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning GTM strategy across product, marketing and sales on a clear view of the buyer audience.
Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth.
The SiriusDecisions Transformation Model provides a best-in-class workflow for depicting the activities, key deliverables and decision gates required to mitigate risk and maximize success for orgs.
The SiriusDecisions Eight Cs of Effective Organizational Design supports their efforts by providing a systematic approach to organizational design that aligns marketing to the company’s growth plans.
The SiriusDecisions Technology Alignment Framework outlines a systematic, iterative approach for sales, marketing and product organizations to align their technology infrastructure.