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The SiriusDecisions ABM Framework

January 17, 2018

Account-based marketing leaders need to establish clear ABM objectives, scope and responsibilities - partnering with sales and others. The SiriusDecisions Account-Based Marketing Framework supports these efforts by helping to educate and build alignment, assisting with selecting the best deployment model(s), and outlining a path toward understanding what’s required for success. The framework details five process steps and four foundation elements that are needed to support ABM strategy through delivery.

The SiriusDecisions ABM Infrastructure Framework
The SiriusDecisions ABM Infrastructure Framework

Build a technology and insights infrastructure that is capable of powering an effective account-based marke...

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The SiriusDecisions Scope of ABM Model
The SiriusDecisions Scope of ABM Model

Provide a clearly defined, long-term view of ABM’s responsibilities within your organization.