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The SiriusDecisions Campaign Framework Overview

March 2, 2016

Enhance your buyer relevance and strategic alignment and improve your execution efficiency with our best-in-class framework

Utilize the SiriusDecisions Campaign Framework as a best practice approach to shifting the focus from products to buyer needs, more efficiently developing and using marketing content, and eliminating marketing waste in favor of more effective campaigns.

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SiriusDecisions Analytics: Return on Marketing Investment Project Overview
SiriusDecisions Analytics: Return on Marketing Investment Project Overview

Estimate the return on marketing investment for your company's marketing activities.

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How B-to-B Marketers Can Show ROI Webcast Replay
How B-to-B Marketers Can Show ROI Webcast Replay

Overcome the struggle of measuring marketing's impact on the business.