Master the skills required to build a simple annual marketing plan that ties back to organizational goals
See our straightforward templates for developing an effective marketing plan and building a pragmatic annual plan linked to business goals for enabling alignment and communication.
The SiriusDecisions Data Unification Assessment Model
Approach combining marketing data from disparate systems in a best-in-class manner.
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European General Data Protection Regulation (GDPR) for B-to-B Sales and Marketing Leaders E-Book
Define, design and implement a global data privacy strategy.
The SiriusDecisions Aligned Measurement Framework
Understand the components of an effective measurement strategy.
Campaign Planning Webcast Replay
Move to a well-defined, tightly interlocked campaign planning strategy.
Marketing Operations Skills You Can't Afford to Do Without
Explore our robust, innovative training solutions to help your organization acquire the must-have competencies for marketing operations excellence today.
The Not-So Basic Rules for Data Governance and Management Webcast Replay
Leverage these rules for taking your data governance and management to the next level.
Dell Gains Clarity of Marketing Investments
Journey with Dell as we learn the challenges it set out to face, as well as with the frameworks and best practices it utilized along the way to achieve favorable results
SiriusFoundations: Marketing Operations and Measurement Webcast Replay
Learn the building blocks for designing the optimal marketing operations function.
Building a Data-Driven Culture in Marketing
Move to a data-driven culture in your marketing organization.
Top Priorities for Marketing Operations Strategies
Ensure you're focused on the right areas for marketing operations success.
Measuring Marketing and Sales Impact: The Fundamentals Webcast Replay
Ensure your measurement clearly shows business impact.
Building a Marketing Technology Roadmap Webcast Replay
Learn how to develop a technology roadmap for enabling sound, rational decision making linked to business goals.
Campaign Planning Pathway Demo
Enhance your campaigns with our best practices.
Three Takeaways From Our Data Management Roundtables
Understand the top three lessons learned from our recent roundtable series on data management to inform your approach to bringing your data together.
Best Practices for Unifying Data Webcast Replay
Face the challenge of marketing unification with our roadmap.
Measuring Campaigns: Perspectives From Around the Table
Understand the lessons learned from our recent discussion with more than a dozen b-to-b marketing operations leaders and what they mean for organizations concerned with measuring campaign performance.
Marketing Pipeline Metrics: Restoring Balance
Learn why relying too heavily on marketing-sourced pipeline might not be the best approach for your organization.
Marketing Operations: Priorities and Functional Design Webcast Replay
Map the journey of marketing operations evolution.
Strengthening the Bond Between Marketing and Sales Operations Webcast Replay