Read Now

First Name
Last Name
Title Level
Business Phone
State or Province
Revenue Size
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!

Stronger Together: Aligning Sales and Marketing Planning

June 28, 2018

Sales and marketing are often handed a set of business goals, and then they independently develop operating plans. Pursuing separate planning tracks fails to take advantage of key strengths and knowledge that each organization brings to the table.

Failure to align planning efforts at the outset of operating plan development also can lead to execution misfires, wasted efforts and missed business objectives.

We’ve developed an e-book to introduce you to the SiriusDecisions Sales and Marketing Planning models and walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

Living With Data Privacy Compliance
Living With Data Privacy Compliance

Read this e-book to learn how to drive compliance with technology.

Next Item
SiriusFoundations: Marketing Strategy & Operations Webcast Replay
SiriusFoundations: Marketing Strategy & Operations Webcast Replay

Watch our foundational replay session on marketing operations for an overview of core SiriusDecisions conce...