SiriusFoundations: Marketing Operations and Measurement Webcast Replay

August 9, 2016


Learn the building blocks for designing the optimal marketing operations function

Comprehend the marketing operations role and gain an overview of relevant models and frameworks, including the Metrics Spectrum, the Aligned Measurement Process Model and the Marketing Competency Framework.

Previous
The SiriusDecisions Aligned Measurement Framework
The SiriusDecisions Aligned Measurement Framework

Understand the components of an effective measurement strategy.

Next Video
Top Priorities for Marketing Operations Strategies
Top Priorities for Marketing Operations Strategies

Ensure you're focused on the right areas for marketing operations success.