Top Priorities for Marketing Operations Strategies

Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.

In this guide, we describe six planning assumptions that will enable marketing operations leaders to drive positive change in 2020.

In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.

In this e-book, you will gain key insights into how high-performing organizations are strategically investing in marketing operations to set them apart from their peers.

Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.

Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

Read how Commscope was able to show the impact marketing was delivering to the business and turn the marketing function into a strategic contributor.

The SiriusDecisions Data-Driven Operating Model details the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.

Read this e-book to learn how to drive compliance with technology.

We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.