Marketing operations leaders must facilitate a best-in-class marketing planning process that includes aligning with business objectives and developing operational budgets. The SiriusDecisions Marketing Planning Process supports this initiative by enabling the CMO and the designated marketing planning role or team to align objectives, build a marketing plan, distribute it to functional teams, assess its performance and adjust as needed. Each phase of this six-phased process involves specific participants, objectives, inputs, tasks and deliverables – along with appropriate planning, modeling, measurement and reporting frameworks.
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