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Marketing Operations: Planning Guide 2020

August 30, 2016

Marketing operations is marketing’s API. Its job is to simplify processes and infrastructure for marketers and marketing stakeholders, enabling integration and alignment across the entire marketing ecosystem as well as functions that intersect with it. Marketing operations professionals strive to enable faster, more intelligent, more aligned and more precise marketing. In this guide, we describe the six planning assumptions marketing operations professionals should consider to drive interconnectedness globally and reach business objectives in 2020.

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