Marketing Operations plays a key role in driving marketing transformation through best-in-class accountability, planning, infrastructure and data management processes. Whether your goals are focused on increasing the visibility into performance data, optimizing key marketing processes or improving the management of your data resources, technology plays a big role in supporting the necessary capabilities.
In this replay, we provide insights into:
- How marketing operations teams support marketing transformation initiatives
- The capabilities required to build effective, data-driven organizations
- The role of technology in enabling new marketing capabilities