Living With Data Privacy Compliance

July 20, 2018

25 May 2018, the deadline for compliance with the personal data privacy requirements
of the European General Data Protection Regulation (GDPR), has come and gone, and b-to-b organizations have spent weeks, months or even years cataloging personal data, setting up opt-in processes and painfully deleting thousands of contacts without opt-in. Despite the hard work invested to get to this point, however, organizations face an uncertain future. How long will their new-found compliance last? 

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