The SiriusDecisions Demand Unit Waterfall is a model designed to help b-to-b organizations better understand and track the account and contact activity within their current and prospective accounts. The Demand Unit Waterfall is particularly relevant to account-based marketing (ABM) as it provides a methodology for understanding the activities of individuals within specific buying groups, rather than simply focusing on multiple, disparate leads from these high-value accounts. However, many organizations struggle to articulate the contributions of sales and marketing in this new account-based ecosystem.
In this e-book, you will gain insight into the business-driven technology decision-making process as well a...
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Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.
This year’s Summit in Austin will feature presentations dedicated to what it takes to be a high-performing B2B function. Marketing operations is the high-performance fuel for the B2B revenue...
In this guide, we describe six planning assumptions that will enable marketing operations leaders to drive positive change in 2020.
In this webinar replay, we provide a structure for reporting on in-person events and offer examples of metrics that marketers can use to gauge event success.
In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.
In this e-book, you will gain key insights into how high-performing organizations are strategically investing in marketing operations to set them apart from their peers.
Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.
In this webcast replay, we describe the six planning assumptions marketing operations professionals should consider to drive interconnectedness on a global basis and reach business objectives in 2020.
B-to-b marketing leaders rely on a solid system of measurement to drive better decision-making. Great measurement must be developed to answer key business questions for a properly understood...
Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
Read how Commscope was able to show the impact marketing was delivering to the business and turn the marketing function into a strategic contributor.
Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.
In this webcast replay we describe how four companies from both sides of the Atlantic are using GDPR to drive dramatic results.
Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.
The SiriusDecisions Data-Driven Operating Model details the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.
Read this e-book to learn how to drive compliance with technology.
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
Watch our foundational replay session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.
Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...