The implementation of a global campaign strategy requires careful planning and affects content strategy, the coordination of reputation and demand creation activities within marketing, and marketing’s collaboration with sales and product functions. The organization’s revenue engine must be aligned and working toward shared goals to increased revenue and profitability.
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Other content in this Stream
Living With Data Privacy Compliance
Read this e-book to learn how to drive compliance with technology.
Stronger Together: Aligning Sales and Marketing Planning
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
Top Four Signs Your Digital Transformation Is in Trouble
Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
The Demand Waterfall: A Modular System to End Chaos
The demand management process often lacks consistency and alignment on key factors. The SiriusDecisions Demand Waterfall is a modular framework designed to bring alignment and consistency to the...
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family
Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.
Marketing Resource Management: A Tie That Binds Marketing
Forty-one percent of CMOs expect to invest in marketing resource management technology to drive efficiency, gain greater visibility and operationalize their vision. See what’s driving this surge...
The SiriusDecisions Marketing Planning Process
Facilitate a best-in-class marketing planning process that includes aligning with business objectives and developing operational budgets.
Three Advantages of Prioritizing Planning Efforts
While marketing operations is responsible for operationalizing the annual marketing planning process and ensuring the alignment of campaign planning and associated budgets to that marketing plan,...
The SiriusDecisions Aligned Measurement Process Model
Manage cross-marketing measurement, analytics and reporting processes for visibility into both marketing performance and contribution.
2018 Planning Guide for Sales, Marketing and Product Leaders
Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.
Is Marketing Claiming Victory While Sales Are in the Red?
Picture it. You’re the head of marketing sitting in a monthly business review meeting with the executive team. The CSO is presenting the forecast and things aren’t looking good. The pipeline isn’t...
Marketing Operations – Exploring the Responsibilities of a Modern Marketing Operations Team Webcast Replay
Watch this replay to learn how the marketing operations team can influence and drive effective and high performing marketing initiatives to ensure the CMO’s vision and strategy come to fruition.
The Six Factors Driving Corporate and Regional Marketing Alignment
To transform marketing alignment from a mere wish into a tangible reality, the corporate and regional marketing leaders should agree to coordinate corporate and regional activity.
GDPR: Actions and Examples for Building Marketing Compliance Webcast Replay
Soon, all companies doing business in the European Union (EU) must comply with the new General Data Protection Regulation. This webcast provides actions and examples for building marketing compliance.
Marketing Operations Planning Assumptions Guide 2019
In this guide, we describe five planning assumptions that will enable marketing operations leaders to drive positive change in 2019.
Agile Marketing: How Marketing Organizations Are Deploying Agile Marketing Webcast Replay
In this replay, we share the results of our findings including the three definitions of agile marketing and how companies have deployed agile in their organizations.
Marketing Operations and Technology: Driving Efficiency and Visibility Webcast Replay
In this replay, we provide insights into how marketing operations teams support marketing transformation initiatives and the capabilities required to build effective, data-driven organizations.
Marketing Attribution: What All B-to-B Marketers Need to Know Webcast Replay
In this replay, we share the current state of attribution in b-to-b, describe what attribution can do for you, identify limitations in its use and show you how other companies use attribution.
SiriusDecisions Command Center Walkthrough