The implementation of a global campaign strategy requires careful planning and affects content strategy, the coordination of reputation and demand creation activities within marketing, and marketing’s collaboration with sales and product functions. The organization’s revenue engine must be aligned and working toward shared goals to increased revenue and profitability.
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
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Great B-to-B Marketing Measurement Doesn’t Happen by Accident
B-to-b marketing leaders rely on a solid system of measurement to drive better decision-making. Great measurement must be developed to answer key business questions for a properly understood...
How to Build an Aligned B-to-B Measurement Strategy
Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.
2018 State of B-to-B Tech Investment: What Companies Need to Know Now
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor
Read how Commscope was able to show the impact marketing was delivering to the business and turn the marketing function into a strategic contributor.
Marketing Operations Planning Assumptions Guide 2019
In this guide, we describe five planning assumptions that will enable marketing operations leaders to drive positive change in 2019.
Don’t Sideswipe Customers Because of Blind Spots Webcast Replay
Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.
The SiriusDecisions Data-Driven Operating Model
The SiriusDecisions Data-Driven Operating Model details the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.
Living With Data Privacy Compliance
Read this e-book to learn how to drive compliance with technology.
Stronger Together: Aligning Sales and Marketing Planning
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
SiriusFoundations: Marketing Strategy & Operations Webcast Replay
Watch our foundational replay session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.
Top Four Signs Your Digital Transformation Is in Trouble
Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...
The SiriusDecisions Technology Alignment Framework
The SiriusDecisions Technology Alignment Framework outlines a systematic, iterative approach for sales, marketing and product organizations to align their technology infrastructure.
The SiriusDecisions Marketing Operations Range of Responsibilities Model
The SiriusDecisions Marketing Operations Range of Responsibilities Model helps leaders in their efforts by outlining the full range of responsibilities for marketing operations.
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
The Demand Waterfall: A Modular System to End Chaos
The demand management process often lacks consistency and alignment on key factors. The SiriusDecisions Demand Waterfall is a modular framework designed to bring alignment and consistency to the...
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family
Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.
Marketing Resource Management: A Tie That Binds Marketing
Forty-one percent of CMOs expect to invest in marketing resource management technology to drive efficiency, gain greater visibility and operationalize their vision. See what’s driving this surge...
Three Advantages of Prioritizing Planning Efforts
While marketing operations is responsible for operationalizing the annual marketing planning process and ensuring the alignment of campaign planning and associated budgets to that marketing plan,...
Is Marketing Claiming Victory While Sales Are in the Red?
Picture it. You’re the head of marketing sitting in a monthly business review meeting with the executive team. The CSO is presenting the forecast and things aren’t looking good. The pipeline isn’t...
Marketing Operations – Exploring the Responsibilities of a Modern Marketing Operations Team Webcast Replay