The implementation of a global campaign strategy requires careful planning and affects content strategy, the coordination of reputation and demand creation activities within marketing, and marketing’s collaboration with sales and product functions. The organization’s revenue engine must be aligned and working toward shared goals to increased revenue and profitability.
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Other content in this Stream
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family
Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.
The SiriusDecisions Marketing Planning Process
Facilitate a best-in-class marketing planning process that includes aligning with business objectives and developing operational budgets.
The SiriusDecisions Aligned Measurement Process Model
Manage cross-marketing measurement, analytics and reporting processes for visibility into both marketing performance and contribution.
2018 Planning Guide for Sales, Marketing and Product Leaders
Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.
Marketing Operations – Exploring the Responsibilities of a Modern Marketing Operations Team Webcast Replay
Watch this replay to learn how the marketing operations team can influence and drive effective and high performing marketing initiatives to ensure the CMO’s vision and strategy come to fruition.
GDPR: Actions and Examples for Building Marketing Compliance Webcast Replay
Soon, all companies doing business in the European Union (EU) must comply with the new General Data Protection Regulation. This webcast provides actions and examples for building marketing compliance.
Marketing Operations Planning Assumptions Guide
Discover the latest trends in b-to-b marketing operations to support your annual planning and goal-setting efforts.
Agile Marketing: How Marketing Organizations Are Deploying Agile Marketing Webcast Replay
In this replay, we share the results of our findings including the three definitions of agile marketing and how companies have deployed agile in their organizations.
Marketing Operations and Technology: Driving Efficiency and Visibility Webcast Replay
In this replay, we provide insights into how marketing operations teams support marketing transformation initiatives and the capabilities required to build effective, data-driven organizations.
Marketing Attribution: What All B-to-B Marketers Need to Know Webcast Replay
In this replay, we share the current state of attribution in b-to-b, describe what attribution can do for you, identify limitations in its use and show you how other companies use attribution.
SiriusDecisions Command Center Walkthrough
Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.
Planning Assumptions for 2018: Marketing Operations Webcast Replay
Marketing operations leaders work within rapidly changing marketing organizations, and it’s essential that they keep up with new regulations, emerging trends and expanding technology.
Digital Marketing Transformation: Charting a Digital Roadmap
Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.
Data Privacy and Preference Management Webcast Replay
View our OnDemand webcast covering data privacy and preference management.
SiriusFoundations: Marketing Operations and Measurement Webcast Replay
Watch our foundational session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.
European General Data Protection Regulation (GDPR) for B-to-B Sales and Marketing Leaders E-Book
Define, design and implement a global data privacy strategy.
The SiriusDecisions Aligned Measurement Framework
Understand the components of an effective measurement strategy.
Campaign Planning Webcast Replay
Move to a well-defined, tightly interlocked campaign planning strategy.
Marketing Operations Skills You Can't Afford to Do Without