The implementation of a global campaign strategy requires careful planning and affects content strategy, the coordination of reputation and demand creation activities within marketing, and marketing’s collaboration with sales and product functions. The organization’s revenue engine must be aligned and working toward shared goals to increased revenue and profitability.
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Other content in this Stream
Align to Win: The Rise Revenue Operations
Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.
Marketing Operations: The “High-Performance Oil” for the B2B Revenue Engine
This year’s Summit in Austin will feature presentations dedicated to what it takes to be a high-performing B2B function. Marketing operations is the high-performance fuel for the B2B revenue...
Marketing Operations: Planning Guide 2020
In this guide, we describe six planning assumptions that will enable marketing operations leaders to drive positive change in 2020.
40 Percent of Budget and What Do I Get: Event Success in the Digital Age Webcast Replay
In this webinar replay, we provide a structure for reporting on in-person events and offer examples of metrics that marketers can use to gauge event success.
Resourcing Technology: The Keys to High Performance
In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.
It's (No Longer) Greek to Me!: A New Approach to Optimizing the Account-based Marketing and Sales Revenue Engine Webcast Replay
The SiriusDecisions Demand Unit Waterfall is a model designed to help b-to-b organizations better understand and track the account and contact activity within their current and prospective accounts.
Marketing Operations: The Keys to High Performance
In this e-book, you will gain key insights into how high-performing organizations are strategically investing in marketing operations to set them apart from their peers.
The SiriusDecisions Campaign Framework
Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.
Marketing Operations: Planning 2020 Webcast Replay
In this webcast replay, we describe the six planning assumptions marketing operations professionals should consider to drive interconnectedness on a global basis and reach business objectives in 2020.
Great B2B Marketing Measurement Doesn’t Happen by Accident
B-to-b marketing leaders rely on a solid system of measurement to drive better decision-making. Great measurement must be developed to answer key business questions for a properly understood...
How to Build an Aligned B2B Measurement Strategy
Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.
2018 State of B2B Tech Investment: What Companies Need to Know Now
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor
Read how Commscope was able to show the impact marketing was delivering to the business and turn the marketing function into a strategic contributor.
SiriusFoundations: Marketing Operations Webcast Replay
Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.
Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay
In this webcast replay we describe how four companies from both sides of the Atlantic are using GDPR to drive dramatic results.
Don’t Sideswipe Customers Because of Blind Spots Webcast Replay
Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.
The SiriusDecisions Data-Driven Operating Model
The SiriusDecisions Data-Driven Operating Model details the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.
Living With Data Privacy Compliance
Read this e-book to learn how to drive compliance with technology.
Stronger Together: Aligning Sales and Marketing Planning
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
SiriusFoundations: Marketing Strategy & Operations Webcast Replay
Watch our foundational replay session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.