Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both. When customer data is poor quality, overly dispersed or hard to access, it becomes an inhibitor to delivering a positive and consistent customer experience.
This replay will provide the following benefits for sales and marketing:
Understand which buyer and customer journey processes and technologies are most impacted by data, and learn how to ensure those activities are fueled with accurate and complete information
Determine your organization’s proficiency at data-driven customer engagement and how to improve it over time
Discover how sales intelligence can be integrated with insights from other areas of the organization to form a complete view of the target audience
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