Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both. When customer data is poor quality, overly dispersed or hard to access, it becomes an inhibitor to delivering a positive and consistent customer experience.
This replay will provide the following benefits for sales and marketing:
- Understand which buyer and customer journey processes and technologies are most impacted by data, and learn how to ensure those activities are fueled with accurate and complete information
- Determine your organization’s proficiency at data-driven customer engagement and how to improve it over time
- Discover how sales intelligence can be integrated with insights from other areas of the organization to form a complete view of the target audience
