Marketing operations leaders design marketing’s data strategy and devise the best approaches for data quality, unification, access, governance and measurement. The SiriusDecisions Data-Driven Operating Model enables this goal by detailing the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.
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2018 State of B-to-B Tech Investment: What Companies Need to Know Now
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The SiriusDecisions Marketing Operations Range of Responsibilities Model helps leaders in their efforts by outlining the full range of responsibilities for marketing operations.
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Three Advantages of Prioritizing Planning Efforts
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Is Marketing Claiming Victory While Sales Are in the Red?
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Marketing Operations – Exploring the Responsibilities of a Modern Marketing Operations Team Webcast Replay
Watch this replay to learn how the marketing operations team can influence and drive effective and high performing marketing initiatives to ensure the CMO’s vision and strategy come to fruition.
The Six Factors Driving Corporate and Regional Marketing Alignment
To transform marketing alignment from a mere wish into a tangible reality, the corporate and regional marketing leaders should agree to coordinate corporate and regional activity.
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