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The SiriusDecisions Data-Driven Operating Model

July 10, 2018

Marketing operations leaders design marketing’s data strategy and devise the best approaches for data quality, unification, access, governance and measurement. The SiriusDecisions Data-Driven Operating Model enables this goal by detailing the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.

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Marketing Operations Planning Assumptions Guide 2019
Marketing Operations Planning Assumptions Guide 2019

In this guide, we describe five planning assumptions that will enable marketing operations leaders to drive...

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Living With Data Privacy Compliance
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Read this e-book to learn how to drive compliance with technology.