B-to-b organizations consume countless resources planning and executing misaligned marketing tactics. Oftentimes, these tactics don’t reach the right people at the right time, overlap with each other or with sales engagement, and fail to efficiently leverage common resources. An integrated campaign framework can help an organization plan for a desired outcome and efficiently execute coordinated marketing programs to meet those expectations. The SiriusDecisions Campaign Framework provides an integrated structure with aligned program families and supporting processes to enable marketers to take a strategic approach to achieving their campaign goals.
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