×

Download Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

The SiriusDecisions Aligned Measurement Process Model

November 30, 2017

Marketing operations leaders must devise and manage cross-marketing measurement, analytics and reporting processes for visibility into performance/ contribution. The SiriusDecisions Aligned Measurement Process (AMP) Model enables these efforts by providing a guide to selecting metrics and organizing performance reporting across sales, marketing and product functions. This measurement development process consists of three phases.

Previous Article
Three Advantages of Prioritizing Planning Efforts
Three Advantages of Prioritizing Planning Efforts

While marketing operations is responsible for operationalizing the annual marketing planning process and en...

Next Item
2018 Planning Guide for Sales, Marketing and Product Leaders
2018 Planning Guide for Sales, Marketing and Product Leaders

Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to ...