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The SiriusDecisions Aligned Measurement Process Model

November 30, 2017

Marketing operations leaders must devise and manage cross-marketing measurement, analytics and reporting processes for visibility into performance/ contribution. The SiriusDecisions Aligned Measurement Process (AMP) Model enables these efforts by providing a guide to selecting metrics and organizing performance reporting across sales, marketing and product functions. This measurement development process consists of three phases.

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The SiriusDecisions Marketing Planning Process
The SiriusDecisions Marketing Planning Process

Facilitate a best-in-class marketing planning process that includes aligning with business objectives and d...

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2018 Planning Guide for Sales, Marketing and Product Leaders
2018 Planning Guide for Sales, Marketing and Product Leaders

Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to ...