Emerging company marketing leaders focus on establishing metrics to understand marketing performance and demonstrate marketing’s contribution to the business. The SiriusDecisions Aligned Measurement Framework enables them to do just that by providing a consistent, structured approach to operationalizing marketing measurement within a b-to-b organization, regardless of the organization’s size or structure.
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European General Data Protection Regulation (GDPR) for B2B Sales and Marketing Leaders E-Book
Define, design and implement a global data privacy strategy.
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In this webcast replay, we describe the six planning assumptions marketing operations professionals should consider to drive interconnectedness on a global basis and reach business objectives in 2020.
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Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.
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