Resources for the Marketing Operations Leader

SiriusDecisions brings unmatched expertise, history and credibility in b-to-b marketing and sales, which uniquely positions us to help clients plan for and create world-class marketing operations capabilities. We help you develop process and governance around data, infrastructure, reporting and measurement as well as planning and budgeting. Explore content for this role below.

  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

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  • The SiriusDecisions Marketing Planning Process

    The SiriusDecisions Marketing Planning Process

    Facilitate a best-in-class marketing planning process that includes aligning with business objectives and developing operational budgets.

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  • On average, companies invest 3.7% of their marketing budget into marketing operations.

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  • The SiriusDecisions Aligned Measurement Process Model

    The SiriusDecisions Aligned Measurement Process Model

    Manage cross-marketing measurement, analytics and reporting processes for visibility into both marketing performance and contribution.

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  • 2018 Planning Guide for Sales, Marketing and Product Leaders

    2018 Planning Guide for Sales, Marketing and Product Leaders

    Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.

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  • Marketing Operations – Exploring the Responsibilities of a Modern Marketing Operations Team Webcast Replay

    Marketing Operations – Exploring the Responsibilities of a Modern Marketing Operations Team Webcast Replay

    Watch this replay to learn how the marketing operations team can influence and drive effective and high performing marketing initiatives to ensure the CMO’s vision and strategy come to fruition.

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  • GDPR: Actions and Examples for Building Marketing Compliance Webcast Replay

    GDPR: Actions and Examples for Building Marketing Compliance Webcast Replay

    Soon, all companies doing business in the European Union (EU) must comply with the new General Data Protection Regulation. This webcast provides actions and examples for building marketing compliance.

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  • Marketing Operations Planning Assumptions Guide

    Marketing Operations Planning Assumptions Guide

    Discover the latest trends in b-to-b marketing operations to support your annual planning and goal-setting efforts.

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  • Agile Marketing: How Marketing Organizations Are Deploying Agile Marketing Webcast Replay

    Agile Marketing: How Marketing Organizations Are Deploying Agile Marketing Webcast Replay

    In this replay, we share the results of our findings including the three definitions of agile marketing and how companies have deployed agile in their organizations.

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  • Campaign Framework Workshop Overview

    Campaign Framework Workshop Overview

    Better understand and effectively apply the SiriusDecisions Campaign Framework to achieve mission critical goals.

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  • Marketing Operations and Technology: Driving Efficiency and Visibility Webcast Replay

    Marketing Operations and Technology: Driving Efficiency and Visibility Webcast Replay

    In this replay, we provide insights into how marketing operations teams support marketing transformation initiatives and the capabilities required to build effective, data-driven organizations.

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  • Marketing Attribution: What All B-to-B Marketers Need to Know Webcast Replay

    Marketing Attribution: What All B-to-B Marketers Need to Know Webcast Replay

    In this replay, we share the current state of attribution in b-to-b, describe what attribution can do for you, identify limitations in its use and show you how other companies use attribution.

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  • 44% of organizations leverage an operational system such as a MAP or SFA as the source of truth for data.

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • Planning Assumptions for 2018: Marketing Operations Webcast Replay

    Planning Assumptions for 2018: Marketing Operations Webcast Replay

    Marketing operations leaders work within rapidly changing marketing organizations, and it’s essential that they keep up with new regulations, emerging trends and expanding technology.

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  • Digital Marketing Transformation: Charting a Digital Roadmap

    Digital Marketing Transformation: Charting a Digital Roadmap

    Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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  • Data Privacy and Preference Management Webcast Replay

    Data Privacy and Preference Management Webcast Replay

    View our OnDemand webcast covering data privacy and preference management.

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  • On average, high-growth companies invest 5.4% of their marketing budget into marketing operations.

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  • Campaign Planning Pathway

    Campaign Planning Pathway

    Create audience-centric campaigns with our best practices.

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  • SiriusFoundations: Marketing Operations and Measurement Webcast Replay

    SiriusFoundations: Marketing Operations and Measurement Webcast Replay

    Watch our foundational session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

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  • European General Data Protection Regulation (GDPR) for B-to-B Sales and Marketing Leaders E-Book

    European General Data Protection Regulation (GDPR) for B-to-B Sales and Marketing Leaders E-Book

    Define, design and implement a global data privacy strategy.

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  • The SiriusDecisions Aligned Measurement Framework

    The SiriusDecisions Aligned Measurement Framework

    Understand the components of an effective measurement strategy.

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