Marketing Operations Leader

This role is responsible for reporting and analytics; planning and budgeting; technology selection; implementation; governance and roadmap development; data management; best practices syndication; skills development.

  • Campaign Framework Workshop Overview

    Campaign Framework Workshop Overview

    Better understand and effectively apply the SiriusDecisions Campaign Framework to achieve mission critical goals.

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  • Campaign Planning Pathway

    Campaign Planning Pathway

    Create audience-centric campaigns with our best practices.

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  • Top Track Picks for the Marketing Operations Leader

    Top Track Picks for the Marketing Operations Leader

    Personalize your Summit experience with session picks selected by our analysts.

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  • The SiriusDecisions Aligned Measurement Framework

    The SiriusDecisions Aligned Measurement Framework

    Understand the components of an effective measurement strategy.

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  • Campaign Planning Webcast Replay

    Campaign Planning Webcast Replay

    Move to a well-defined, tightly interlocked campaign planning strategy.

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  • Marketing Operations Skills You Can't Afford to Do Without

    Marketing Operations Skills You Can't Afford to Do Without

    Explore our robust, innovative training solutions to help your organization acquire the must-have competencies for marketing operations excellence today.

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  • The Not-So Basic Rules for Data Governance and Management Webcast Replay

    The Not-So Basic Rules for Data Governance and Management Webcast Replay

    Leverage these rules for taking your data governance and management to the next level.

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  • Dell Gains Clarity of Marketing Investments

    Dell Gains Clarity of Marketing Investments

    Journey with Dell as we learn the challenges it set out to face, as well as with the frameworks and best practices it utilized along the way to achieve favorable results

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  • SiriusFoundations: Marketing Operations and Measurement Webcast Replay

    SiriusFoundations: Marketing Operations and Measurement Webcast Replay

    Learn the building blocks for designing the optimal marketing operations function.

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  • Top Priorities for Marketing Operations Strategies3:41

    Top Priorities for Marketing Operations Strategies

    Ensure you're focused on the right areas for marketing operations success.

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  • Measuring Marketing and Sales Impact: The Fundamentals Webcast Replay

    Measuring Marketing and Sales Impact: The Fundamentals Webcast Replay

    Ensure your measurement clearly shows business impact.

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  • Building a Data-Driven Culture in Marketing

    Building a Data-Driven Culture in Marketing

    Move to a data-driven culture in your marketing organization.

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  • Building a Marketing Technology Roadmap Webcast Replay

    Building a Marketing Technology Roadmap Webcast Replay

    Learn how to develop a technology roadmap for enabling sound, rational decision making linked to business goals.

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  • Campaign Planning Pathway Demo

    Campaign Planning Pathway Demo

    Enhance your campaigns with our best practices.

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  • Three Takeaways From Our Data Management Roundtables

    Three Takeaways From Our Data Management Roundtables

    Understand the top three lessons learned from our recent roundtable series on data management to inform your approach to bringing your data together.

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  • Best Practices for Unifying Data Webcast Replay

    Best Practices for Unifying Data Webcast Replay

    Face the challenge of marketing unification with our roadmap.

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  • Measuring Campaigns: Perspectives From Around the Table

    Measuring Campaigns: Perspectives From Around the Table

    Understand the lessons learned from our recent discussion with more than a dozen b-to-b marketing operations leaders and what they mean for organizations concerned with measuring campaign performance.

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  • Marketing Pipeline Metrics: Restoring Balance

    Marketing Pipeline Metrics: Restoring Balance

    Learn why relying too heavily on marketing-sourced pipeline might not be the best approach for your organization.

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  • Marketing Operations: Priorities and Functional Design Webcast Replay

    Marketing Operations: Priorities and Functional Design Webcast Replay

    Map the journey of marketing operations evolution.

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  • Strengthening the Bond Between Marketing and Sales Operations Webcast Replay

    Strengthening the Bond Between Marketing and Sales Operations Webcast Replay

    Bridge the gap between marketing and sales.

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