Resources for the Marketing Operations Leader

SiriusDecisions brings unmatched expertise, history and credibility in b-to-b marketing and sales, which uniquely positions us to help clients plan for and create world-class marketing operations capabilities. We help you develop process and governance around data, infrastructure, reporting and measurement as well as planning and budgeting. Explore content for this role below.

  • 2018 State of B-to-B Tech Investment: What Companies Need to Know Now

    2018 State of B-to-B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor

    Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor

    Read how Commscope was able to show the impact marketing was delivering to the business and turn the marketing function into a strategic contributor.

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  • Marketing Operations Planning Assumptions Guide 2019

    Marketing Operations Planning Assumptions Guide 2019

    In this guide, we describe five planning assumptions that will enable marketing operations leaders to drive positive change in 2019.

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  • On average, companies invest 3.7% of their marketing budget into marketing operations.

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  • The SiriusDecisions Data-Driven Operating Model

    The SiriusDecisions Data-Driven Operating Model

    The SiriusDecisions Data-Driven Operating Model details the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.

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  • Check out featured stories from our SiriusStars

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  • Living With Data Privacy Compliance

    Living With Data Privacy Compliance

    Read this e-book to learn how to drive compliance with technology.

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  • Stronger Together: Aligning Sales and Marketing Planning

    Stronger Together: Aligning Sales and Marketing Planning

    We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

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  • SiriusFoundations: Marketing Strategy & Operations Webcast Replay

    SiriusFoundations: Marketing Strategy & Operations Webcast Replay

    Watch our foundational replay session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

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  • Top Four Signs Your Digital Transformation Is in Trouble

    Top Four Signs Your Digital Transformation Is in Trouble

    Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

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  • The SiriusDecisions Technology Alignment Framework

    The SiriusDecisions Technology Alignment Framework

    The SiriusDecisions Technology Alignment Framework outlines a systematic, iterative approach for sales, marketing and product organizations to align their technology infrastructure.

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  • The SiriusDecisions Marketing Operations Range of Responsibilities Model

    The SiriusDecisions Marketing Operations Range of Responsibilities Model

    The SiriusDecisions Marketing Operations Range of Responsibilities Model helps leaders in their efforts by outlining the full range of responsibilities for marketing operations.

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  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • Defining Digital Transformation

    Defining Digital Transformation

    Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...

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  • 44% of organizations leverage an operational system such as a MAP or SFA as the source of truth for data.

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  • The Demand Waterfall: A Modular System to End Chaos

    The Demand Waterfall: A Modular System to End Chaos

    The demand management process often lacks consistency and alignment on key factors. The SiriusDecisions Demand Waterfall is a modular framework designed to bring alignment and consistency to the...

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  • Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

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  • Marketing Resource Management: A Tie That Binds Marketing

    Marketing Resource Management: A Tie That Binds Marketing

    Forty-one percent of CMOs expect to invest in marketing resource management technology to drive efficiency, gain greater visibility and operationalize their vision. See what’s driving this surge...

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  • Three Advantages of Prioritizing Planning Efforts

    Three Advantages of Prioritizing Planning Efforts

    While marketing operations is responsible for operationalizing the annual marketing planning process and ensuring the alignment of campaign planning and associated budgets to that marketing plan,...

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  • On average, high-growth companies invest 5.4% of their marketing budget into marketing operations.

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  • 2018 Planning Guide for Sales, Marketing and Product Leaders

    2018 Planning Guide for Sales, Marketing and Product Leaders

    Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.

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  • Is Marketing Claiming Victory While Sales Are in the Red?

    Is Marketing Claiming Victory While Sales Are in the Red?

    Picture it. You’re the head of marketing sitting in a monthly business review meeting with the executive team. The CSO is presenting the forecast and things aren’t looking good. The pipeline isn’t...

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  • Marketing Operations – Exploring the Responsibilities of a Modern Marketing Operations Team Webcast Replay

    Marketing Operations – Exploring the Responsibilities of a Modern Marketing Operations Team Webcast Replay

    Watch this replay to learn how the marketing operations team can influence and drive effective and high performing marketing initiatives to ensure the CMO’s vision and strategy come to fruition.

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  • The Six Factors Driving Corporate and Regional Marketing Alignment

    The Six Factors Driving Corporate and Regional Marketing Alignment

    To transform marketing alignment from a mere wish into a tangible reality, the corporate and regional marketing leaders should agree to coordinate corporate and regional activity.

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