Resources for the Marketing Operations Leader

SiriusDecisions brings unmatched expertise, history and credibility in b-to-b marketing and sales, which uniquely positions us to help clients plan for and create world-class marketing operations capabilities. We help you develop process and governance around data, infrastructure, reporting and measurement as well as planning and budgeting. Explore content for this role below.

  • Great B-to-B Marketing Measurement Doesn’t Happen by Accident

    Great B-to-B Marketing Measurement Doesn’t Happen by Accident

    B-to-b marketing leaders rely on a solid system of measurement to drive better decision-making. Great measurement must be developed to answer key business questions for a properly understood...

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  • How to Build an Aligned B-to-B Measurement Strategy

    How to Build an Aligned B-to-B Measurement Strategy

    Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.

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  • 2018 State of B-to-B Tech Investment: What Companies Need to Know Now

    2018 State of B-to-B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • On average, companies invest 3.7% of their marketing budget into marketing operations.

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  • Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor

    Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor

    Read how Commscope was able to show the impact marketing was delivering to the business and turn the marketing function into a strategic contributor.

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  • Check out featured stories from our SiriusStars

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  • SiriusFoundations: Marketing Operations Webcast Replay

    SiriusFoundations: Marketing Operations Webcast Replay

    Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

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  • Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay

    Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay

    In this webcast replay we describe how four companies from both sides of the Atlantic are using GDPR to drive dramatic results.

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  • Marketing Operations Planning Assumptions Guide 2019

    Marketing Operations Planning Assumptions Guide 2019

    In this guide, we describe five planning assumptions that will enable marketing operations leaders to drive positive change in 2019.

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  • Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

    Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

    Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.

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  • The SiriusDecisions Data-Driven Operating Model

    The SiriusDecisions Data-Driven Operating Model

    The SiriusDecisions Data-Driven Operating Model details the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.

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  • Living With Data Privacy Compliance

    Living With Data Privacy Compliance

    Read this e-book to learn how to drive compliance with technology.

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  • Stronger Together: Aligning Sales and Marketing Planning

    Stronger Together: Aligning Sales and Marketing Planning

    We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

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  • SiriusFoundations: Marketing Strategy & Operations Webcast Replay

    SiriusFoundations: Marketing Strategy & Operations Webcast Replay

    Watch our foundational replay session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

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  • 44% of organizations leverage an operational system such as a MAP or SFA as the source of truth for data.

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  • Top Four Signs Your Digital Transformation Is in Trouble

    Top Four Signs Your Digital Transformation Is in Trouble

    Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

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  • The SiriusDecisions Technology Alignment Framework

    The SiriusDecisions Technology Alignment Framework

    The SiriusDecisions Technology Alignment Framework outlines a systematic, iterative approach for sales, marketing and product organizations to align their technology infrastructure.

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  • The SiriusDecisions Marketing Operations Range of Responsibilities Model

    The SiriusDecisions Marketing Operations Range of Responsibilities Model

    The SiriusDecisions Marketing Operations Range of Responsibilities Model helps leaders in their efforts by outlining the full range of responsibilities for marketing operations.

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  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • On average, high-growth companies invest 5.4% of their marketing budget into marketing operations.

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  • Defining Digital Transformation

    Defining Digital Transformation

    Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...

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  • The Demand Waterfall: A Modular System to End Chaos

    The Demand Waterfall: A Modular System to End Chaos

    The demand management process often lacks consistency and alignment on key factors. The SiriusDecisions Demand Waterfall is a modular framework designed to bring alignment and consistency to the...

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  • Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

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  • Marketing Resource Management: A Tie That Binds Marketing

    Marketing Resource Management: A Tie That Binds Marketing

    Forty-one percent of CMOs expect to invest in marketing resource management technology to drive efficiency, gain greater visibility and operationalize their vision. See what’s driving this surge...

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