Resources for the Marketing Operations Leader

SiriusDecisions brings unmatched expertise, history and credibility in B2B marketing and sales, which uniquely positions us to help clients plan for and create world-class marketing operations capabilities. We help you develop process and governance around data, infrastructure, reporting and measurement as well as planning and budgeting. Explore content for this role below.

  • Align to Win: The Rise Revenue Operations

    Align to Win: The Rise Revenue Operations

    Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.

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  • Marketing Operations: The “High-Performance Oil” for the B-to-B Revenue Engine

    Marketing Operations: The “High-Performance Oil” for the B-to-B Revenue Engine

    This year’s Summit in Austin will feature presentations dedicated to what it takes to be a high-performing b-to-b function. Marketing operations is the high-performance fuel for the b-to-b revenue...

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  • Marketing Operations: Planning Guide 2020

    Marketing Operations: Planning Guide 2020

    In this guide, we describe six planning assumptions that will enable marketing operations leaders to drive positive change in 2020.

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  • On average, companies invest 3.7% of their marketing budget into marketing operations.

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  • Resourcing Technology: The Keys to High Performance

    Resourcing Technology: The Keys to High Performance

    In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.

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  • Check out featured stories from our SiriusStars

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  • Marketing Operations: The Keys to High Performance

    Marketing Operations: The Keys to High Performance

    In this e-book, you will gain key insights into how high-performing organizations are strategically investing in marketing operations to set them apart from their peers.

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  • The SiriusDecisions Campaign Framework

    The SiriusDecisions Campaign Framework

    Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.

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  • Marketing Operations: Planning 2020 Webcast Replay

    Marketing Operations: Planning 2020 Webcast Replay

    In this webcast replay, we describe the six planning assumptions marketing operations professionals should consider to drive interconnectedness on a global basis and reach business objectives in 2020.

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  • Great B2B Marketing Measurement Doesn’t Happen by Accident

    Great B2B Marketing Measurement Doesn’t Happen by Accident

    B-to-b marketing leaders rely on a solid system of measurement to drive better decision-making. Great measurement must be developed to answer key business questions for a properly understood...

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  • How to Build an Aligned B2B Measurement Strategy

    How to Build an Aligned B2B Measurement Strategy

    Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.

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  • 2018 State of B2B Tech Investment: What Companies Need to Know Now

    2018 State of B2B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor

    Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor

    Read how Commscope was able to show the impact marketing was delivering to the business and turn the marketing function into a strategic contributor.

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  • SiriusFoundations: Marketing Operations Webcast Replay

    SiriusFoundations: Marketing Operations Webcast Replay

    Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

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  • 44% of organizations leverage an operational system such as a MAP or SFA as the source of truth for data.

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  • Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay

    Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay

    In this webcast replay we describe how four companies from both sides of the Atlantic are using GDPR to drive dramatic results.

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  • Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

    Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

    Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.

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  • The SiriusDecisions Data-Driven Operating Model

    The SiriusDecisions Data-Driven Operating Model

    The SiriusDecisions Data-Driven Operating Model details the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.

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  • Living With Data Privacy Compliance

    Living With Data Privacy Compliance

    Read this e-book to learn how to drive compliance with technology.

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  • On average, high-growth companies invest 5.4% of their marketing budget into marketing operations.

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  • Stronger Together: Aligning Sales and Marketing Planning

    Stronger Together: Aligning Sales and Marketing Planning

    We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

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  • SiriusFoundations: Marketing Strategy & Operations Webcast Replay

    SiriusFoundations: Marketing Strategy & Operations Webcast Replay

    Watch our foundational replay session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

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  • Top Four Signs Your Digital Transformation Is in Trouble

    Top Four Signs Your Digital Transformation Is in Trouble

    Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

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  • The SiriusDecisions Technology Alignment Framework

    The SiriusDecisions Technology Alignment Framework

    The SiriusDecisions Technology Alignment Framework outlines a systematic, iterative approach for sales, marketing and product organizations to align their technology infrastructure.

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