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What Boards of Directors Want From the Head of Marketing

July 26, 2018

What do board members expect from marketing leaders during quarterly board meetings? What gets heads of marketing into trouble in board members' eyes? This e-book provides insight into board members' expectations and best practices for heads of marketing.

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Marketing Transformation: Dialing Up an Audience-Centric Approach
Marketing Transformation: Dialing Up an Audience-Centric Approach

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or servic...

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Introducing the SiriusDecisions Strategy Compass for Marketing Webcast Replay
Introducing the SiriusDecisions Strategy Compass for Marketing Webcast Replay

Join us as we provide you with a playbook of 14 key decisions that are essential to strategy formulation fo...