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The SiriusDecisions Campaign Implementation Process

October 2, 2019

To develop effective campaigns, marketing leaders must align goals and resources across the marketing organization as well as sales and product groups. Although the SiriusDecisions Campaign Framework outlines the structure for integrated campaigns that are aligned to business goals, the SiriusDecisions Campaign Implementation Process provides a six-step guide to plan, deploy, execute and optimize integrated campaigns.

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Revenue Operations and the CMO: Game Changer or Game Over?
Revenue Operations and the CMO: Game Changer or Game Over?

Revenue operations makes alignment easier by defining a clear set of accountabilities and actions, then for...

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