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The SiriusDecisions B2B Buying Decision and Buying Scenarios Framework Overview

March 2, 2016

Understand your buyers' decisionmaking process to improve support and enablement

Familiarize yourself with the SiriusDecisions B2B Buying Decision Process Framework and Buying Scenario Framework to understand how your buyers make decisions. Use this insight to guide your messaging and campaign architecture strategy. Download the model overviews today.

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Marketing Measurement Pathway Demo
Marketing Measurement Pathway Demo

Demonstrate marketing's contribution to the business.

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