Home » Resources for the Marketing Executive » Success Story: Datto

× Share this Video

Facebook
Twitter
Email
LinkedIn

Success Story: Datto

July 6, 2017

Share this Video
Facebook
Twitter
Email
LinkedIn

Datto sought to build strategic alignment within their Marketing and Sales functions. By using SiriusDecisions benchmarking data and strategies, Datto built a business engine that focuses on growth and sales enablement.

Read our eBook for how Marketing and Sales can work together to improve aligned planning efforts.

2018 State of B-to-B Tech Investment: What Companies Need to Know Now

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to...

Next Item

Marketing Transformation: Dialing Up an Audience-Centric Approach

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or servic...

Other content in this Stream

Great B-to-B Marketing Measurement Doesn’t Happen by Accident

B-to-b marketing leaders rely on a solid system of measurement to drive better decision-making. Great measurement must be developed to answer key business questions for a properly understood...

Learn More

Key Findings from the 2018 CMO Global Study

The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their org's growth.

PerkinElmer Applies the Eight Cs of Effective Organizational Design Model to Improve Productivity and Employee Engagement

Discover the work PerkinElmer did to overhaul the entire marketing organization to help improve productivity, better employee engagement and reduce turnover.

2018 State of B-to-B Tech Investment: What Companies Need to Know Now

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

Marketing Transformation: Dialing Up an Audience-Centric Approach

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.

CMO Strategy Planning Assumptions Guide 2019

In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2019.

What Boards of Directors Want From the Head of Marketing

This e-book provides insight into board members' expectations and best practices for heads of marketing.

Stronger Together: Aligning Sales and Marketing Planning

We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

Take Me To Your Leader: The Leadership Characteristics That Matter Most For B-to-b Success Webcast Replay

Why do organizations rise and fall on the qualities of their leaders? There is an abundance of data and research on the traits of effective leaders, and how important they are.

Learn More

Digital Transformation: Not Just a Buzzword

Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.

The SiriusDecisions Eight Cs of Effective Organizational Design

The SiriusDecisions Eight Cs of Effective Organizational Design supports their efforts by providing a systematic approach to organizational design that aligns marketing to the company’s growth plans.

The SiriusDecisions Intelligent Growth Readiness Framework

Determine your organization's level of preparedness for growth.

CMOs and Marketing Leaders: Out With the Old and In With the New?

This year, as CMOs and marketing leaders look to transform their marketing organizations, they must reflect not only on the milestones they’ve achieved, but also on how their own role is changing...

Learn More

Top Four Signs Your Digital Transformation Is in Trouble

Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

Learn More

Top Seven Ways to Enhance CMO/CIO Alignment

An organization’s CMO and CIO should work together to drive cross-functional alignment and productive technology deployments. Marketing and IT should pool their expertise to satisfy the...

Learn More

Global Campaign Strategy and Execution

In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

Defining Digital Transformation

Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...

Learn More

Top Five Ways for CMOs to Transform Marketing in Sales-Led Organizations

Does your marketing team ever feel resistance from – or marginalized by – sales? Is marketing considered a sales support function that pretty brochures and ads come from, or the team that...

Learn More

CMOs Rank Skills Enhancement for 2018 and Beyond

CMOs are adding or enhancing b-to-b marketing skills to help them grow and retain top talent, as well as enable and drive high-performance marketing. The annual SiriusDecisions Global CMO Study...

Learn More

The SiriusDecisions Transformation Model

The SiriusDecisions Transformation Model provides a best-in-class workflow for depicting the activities, key deliverables and decision gates required to mitigate risk and maximize success for orgs.

Return to Home

Drive predictable and scalable growth through your revenue engine.

Success Story: Datto

Previous

Next Item