Put audience-centric aspirations for your go-to-market strategy into action
Learn the causes of poor buyer vision and how to use the SiriusDecisions Go-to-Market Architecture Framework to transform your go-to-market strategy from product- to audience-centric in coordination with product, marketing and sales.
Home » Resources for the Marketing Executive » Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay
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