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Marketing Transformation: Dialing Up an Audience-Centric Approach

April 7, 2017

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate

SiriusDecisions benchmark data shows that organizations that go to market with an audience-centric model experience many benefits, including better audience engagement, elevated response and conversion rates, increased marketing contribution to pipeline and revenue, improved sales and marketing alignment, and greater sales productivity. Download the e-book to start your transformation.

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Success Story: Datto

Learn how Datto sought to build strategic alignment within their Marketing and Sales functions.

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What Boards of Directors Want From the Head of Marketing

This e-book provides insight into board members' expectations and best practices for heads of marketing.

Marketing Transformation: Dialing Up an Audience-Centric Approach

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