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Marketing Transformation: Dialing Up an Audience-Centric Approach

April 7, 2017

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Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate

SiriusDecisions benchmark data shows that organizations that go to market with an audience-centric model experience many benefits, including better audience engagement, elevated response and conversion rates, increased marketing contribution to pipeline and revenue, improved sales and marketing alignment, and greater sales productivity. Download the e-book to start your transformation.

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