×

Read Now

First Name
Last Name
Business Phone
Job Title
Title Level
Company
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
Thank you!
Error - something went wrong!
   

Marketing Transformation: Dialing Up an Audience-Centric Approach

April 7, 2017

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate

SiriusDecisions benchmark data shows that organizations that go to market with
an audience-centric model experience many benefits, including better audience
engagement, elevated response and conversion rates, increased marketing
contribution to pipeline and revenue, improved sales and marketing alignment,
and greater sales productivity. Download the eBook to start your transformation.

Previous
Driving Corporate Growth: Get Aligned, Be Accountable
Driving Corporate Growth: Get Aligned, Be Accountable

Our research shows that when organizations foster alignment and accountability with the support of data, th...

Next Item
CMO Survival Guide for the Board of Directors
CMO Survival Guide for the Board of Directors

Prepare for your next board meeting with these helpful tips.