Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.
Marketing leaders rely on dynamic information from multiple sources to navigate their organizations into the future. In the short term, they must absorb and process information to make day-to-day decisions. Over the longer term, they must transform their organizations by interpreting the dynamic and interconnected landscape of social and cultural shifts, accelerating technological innovation and shifting business requirements.
In this replay, we describe five trends that will affect the priorities of CMOs and marketing leaders in 2020.
Large-Enterprise Marketing Leaders: The Keys to High Performance
In this e-book, you will gain insight into the traits of high-performing marketing organizations and which ...
Healthcare Spotlight: Steve Hardy, VP Head of Marketing at PerkinElmer
Steve Hardy discusses the challenge he faced of marketing residing in different business units and how he w...