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Global Campaign Strategy and Execution

May 18, 2018

The implementation of a global campaign strategy requires careful planning and affects content strategy, the coordination of reputation and demand creation activities within marketing, and marketing’s collaboration with sales and product functions. The organization’s revenue engine must be aligned and working toward shared goals to increased revenue and profitability.

In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step. 

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