Expanding the Economics of Alignment Infographic

February 6, 2019

In water skiing, technique separates good skiers from great skiers – and great technique requires strong alignment across the skier’s body with the skis and the boat. Lack of alignment causes increased difficulty for the skier, leading to a fall or a bad run.

The same concept applies to alignment across sales, marketing and product teams of a b-to-b revenue engine. According to our research, when sales, marketing and product achieve strong alignment, great business technique follows – resulting in improved business performance.

Take a look at the six areas of alignment that are crucial for b-to-b organizations and the impact that alignment can make on revenue and profitability.

Previous Video
Healthcare Spotlight: Interview with Kathy English, SVP Marketing at Vocera
Healthcare Spotlight: Interview with Kathy English, SVP Marketing at Vocera

Healthcare marketing leaders! Listen as Kathy English of Vocera explains how she leveraged the SiriusDecisi...

Next Item
Great B-to-B Marketing Measurement Doesn’t Happen by Accident
Great B-to-B Marketing Measurement Doesn’t Happen by Accident

B-to-b marketing leaders rely on a solid system of measurement to drive better decision-making. Great measu...