Expanding the Economics of Alignment Infographic

February 6, 2019

In water skiing, technique separates good skiers from great skiers – and great technique requires strong alignment across the skier’s body with the skis and the boat. Lack of alignment causes increased difficulty for the skier, leading to a fall or a bad run.

The same concept applies to alignment across sales, marketing and product teams of a b-to-b revenue engine. According to our research, when sales, marketing and product achieve strong alignment, great business technique follows – resulting in improved business performance.

Take a look at the six areas of alignment that are crucial for b-to-b organizations and the impact that alignment can make on revenue and profitability.

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