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Emerging-Growth Marketing Leaders: The Keys to High Performance

July 1, 2019

A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.

Every emerging company has unique marketing challenges and opportunities. Marketing success at emerging companies depends on focus, consistency and an appropriate balance of people, process and technology. This, and a data-driven approach to decision-making helps emerging companies maintain powerful, precise and scalable hyper-growth.

In this e-book, you will gain insights into the characteristics of high-growth marketing organizations and what sets them apart from their peers. We define high-growth emerging companies as those with less than $250 million in annual revenue and more than 40% annual revenue growth. This e-book also provides guidance on investing in people, programs and technology, as well as strategies and actions that distinguish teams and inspire leaders.

The SiriusDecisions B2B Marketing Value Model
The SiriusDecisions B2B Marketing Value Model

Define the full scope and unlock the potential value of the marketing function.

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Marketing Executive Strategies: Planning 2020 Webcast Replay
Marketing Executive Strategies: Planning 2020 Webcast Replay

In this replay, we describe five trends that will affect the priorities of CMOs and marketing leaders in 2020.