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The SiriusDecisions Rearchitected Demand Waterfall®

March 2, 2016

Hundreds of companies have adopted the SiriusDecisions Demand Waterfall® as the standard for measuring and optimizing demand creation efforts. Updated in 2012, the enhanced version of the waterfall now accounts for demand sourced from both marketing and sales, and showcases the important roles that teleprospecting and inbound marketing play in demand creation.

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The SiriusDecisions Aligned Measurement Framework
The SiriusDecisions Aligned Measurement Framework

Understand the components of an effective measurement strategy.

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