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Chief Marketing Officers: Planning Guide 2020

August 30, 2016

Marketing leaders rely on dynamic information from multiple sources to navigate their organizations into the future. In the short term, they must absorb and process information to make day-to-day decisions. Over the longer term, they must transform their organizations by interpreting the dynamic and interconnected landscape of social and cultural shifts, accelerating technological innovation and shifting business requirements. In this guide, we describe five trends that will affect the priorities of CMOs and marketing leaders in 2020.

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