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CMO Strategy Planning Assumptions Guide 2019

August 30, 2016

A successful b-to-b CMO needs to know what questions to ask of the business to develop a sound long-term marketing strategy and support real-time decisions about daily activities. Asking the right questions helps the CMO anticipate what marketing must get right to accelerate the organization’s growth agenda and drive operational excellence. In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2019.

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Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or servic...

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