Emerging company marketing leaders focus on establishing metrics to understand marketing performance and demonstrate marketing’s contribution to the business. The SiriusDecisions Aligned Measurement Framework enables them to do just that by providing a consistent, structured approach to operationalizing marketing measurement within a b-to-b organization, regardless of the organization’s size or structure.
Other content in this Stream
4:55Healthcare Spotlight: Steve Hardy, VP Head of Marketing at PerkinElmer
Steve Hardy discusses the challenge he faced of marketing residing in different business units and how he was able to bring these teams together and improve the impact of marketing at PerkinElmer.
4:58Healthcare Spotlight: Interview with Kathy English, SVP Marketing at Vocera
Healthcare marketing leaders! Listen as Kathy English of Vocera explains how she leveraged the SiriusDecisions Plan on a Page template and the analyst team to accelerate the business.
The SiriusDecisions Campaign Framework
Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.
Great B-to-B Marketing Measurement Doesn’t Happen by Accident
B-to-b marketing leaders rely on a solid system of measurement to drive better decision-making. Great measurement must be developed to answer key business questions for a properly understood...
Key Findings from the 2018 CMO Global Study
The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their org's growth.
Achieving a State of Campaign Bliss Webcast Replay
When it comes to b-to-b marketing campaigns, most marketing leader would describe nirvana as a fully integrated, seamlessly orchestrated, audience-centric campaign.
PerkinElmer Applies the Eight Cs of Effective Organizational Design Model to Improve Productivity and Employee Engagement
Discover the work PerkinElmer did to overhaul the entire marketing organization to help improve productivity, better employee engagement and reduce turnover.
2018 State of B-to-B Tech Investment: What Companies Need to Know Now
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
2:40Success Story: Datto
Learn how Datto sought to build strategic alignment within their Marketing and Sales functions.
Marketing Transformation: Dialing Up an Audience-Centric Approach
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
CMO Strategy Planning Assumptions Guide 2019
In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2019.
What Boards of Directors Want From the Head of Marketing
This e-book provides insight into board members' expectations and best practices for heads of marketing.
Introducing the SiriusDecisions Strategy Compass for Marketing Webcast Replay
Join us as we provide you with a playbook of 14 key decisions that are essential to strategy formulation for Marketing Leaders.
Stronger Together: Aligning Sales and Marketing Planning
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
Take Me To Your Leader: The Leadership Characteristics That Matter Most For B-to-b Success Webcast Replay
Why do organizations rise and fall on the qualities of their leaders? There is an abundance of data and research on the traits of effective leaders, and how important they are.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
The SiriusDecisions Eight Cs of Effective Organizational Design
The SiriusDecisions Eight Cs of Effective Organizational Design supports their efforts by providing a systematic approach to organizational design that aligns marketing to the company’s growth plans.
The SiriusDecisions Intelligent Growth Readiness Framework
Determine your organization's level of preparedness for growth.
CMOs and Marketing Leaders: Out With the Old and In With the New?