Emerging company marketing leaders focus on establishing metrics to understand marketing performance and demonstrate marketing’s contribution to the business. The SiriusDecisions Aligned Measurement Framework enables them to do just that by providing a consistent, structured approach to operationalizing marketing measurement within a b-to-b organization, regardless of the organization’s size or structure.
Other content in this Stream
CMO Strategy Planning Assumptions Guide 2019
In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2019.
What Boards of Directors Want From the Head of Marketing
This e-book provides insight into board members' expectations and best practices for heads of marketing.
Stronger Together: Aligning Sales and Marketing Planning
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
The SiriusDecisions Eight Cs of Effective Organizational Design
The SiriusDecisions Eight Cs of Effective Organizational Design supports their efforts by providing a systematic approach to organizational design that aligns marketing to the company’s growth plans.
The SiriusDecisions Intelligent Growth Readiness Framework
Determine your organization's level of preparedness for growth.
CMOs and Marketing Leaders: Out With the Old and In With the New?
This year, as CMOs and marketing leaders look to transform their marketing organizations, they must reflect not only on the milestones they’ve achieved, but also on how their own role is changing...
Top Four Signs Your Digital Transformation Is in Trouble
Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...
Top Seven Ways to Enhance CMO/CIO Alignment
An organization’s CMO and CIO should work together to drive cross-functional alignment and productive technology deployments. Marketing and IT should pool their expertise to satisfy the...
Global Campaign Strategy and Execution
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
Top Five Ways for CMOs to Transform Marketing in Sales-Led Organizations
Does your marketing team ever feel resistance from – or marginalized by – sales? Is marketing considered a sales support function that pretty brochures and ads come from, or the team that...
CMOs Rank Skills Enhancement for 2018 and Beyond
CMOs are adding or enhancing b-to-b marketing skills to help them grow and retain top talent, as well as enable and drive high-performance marketing. The annual SiriusDecisions Global CMO Study...
The SiriusDecisions Transformation Model
The SiriusDecisions Transformation Model provides a best-in-class workflow for depicting the activities, key deliverables and decision gates required to mitigate risk and maximize success for orgs.
Six Things I Wish I Knew When I Was a CMO
When I first joined SiriusDecisions, someone asked me whether I was a former client, and if not, why not? Well, that was fairly simple. During all my years as a successful CMO at a FTSE 100...
How Should CMOs Transform Marketing in Product-Led Organizations?
To drive marketing transformation in a product-led organization, the CMO and chief product officer and/or business unit general managers must agree on joint planning processes and strategies,...
How to Use Metrics to Drive Alignment and Accountability
In our work with sales, marketing and product leaders, they frequently share that they are struggling to drive focus across functions, teams and people in complex initiatives and ongoing...
Your Revenue Engine: Built for Speed, or About to Break Down?
Drive continued, scalable revenue now and well into the future.
Long-Term Competency in a Short-Term World: B-to-B Marketing Infographic
When asked, here’s what CMOs had to say about enhancing their team's skills this year. What does your organization have planned?
The Top Five Ways to Enhance CMO/CHRO Alignment