When it comes to b-to-b marketing campaigns, most marketing leader would describe nirvana as a fully integrated, seamlessly orchestrated, audience-centric campaign. However, achieving a state of campaign bliss is a journey of enlightenment. It can take many reincarnations of a campaign to achieve the desired outcomes. Success requires a vision for the campaign architecture and a cohesive approach for orchestrating campaign efforts across multiple teams. From the translation of the go-to-market strategy to the coordination of campaign operations, the role of the marketing leader is critical.
This replay provides the following benefits:
- Learn how the SiriusDecisions Campaign Framework has evolved to address campaigns in a customer-centric world
- Understand how to overcome obstacles that can impact campaign performance throughout the campaign implementation process
- Gain insight into how to assess your organization's readiness to deliver integrated, audience-centric campaigns
