To elevate marketing’s role within the organization, CMOs must forge tighter bonds between marketing and business strategy, improve marketing’s link to company performance, gauge whether marketing structural changes are needed, and boost marketers’ talent and productivity.
SiriusDecisions provides marketing leaders with access to tools, experiences and best practices to help them deliver standout results, craft the right structures for success and smoothly navigate change.
The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. Read on for key findings from the study.