Resources for the Marketing Executive

SiriusDecisions helps CMOs elevate marketing’s role and their own standing within the organization by forging tighter bonds between marketing and business strategy, improving marketing’s link to company performance, gauging whether marketing structural changes are needed, and boosting marketers’ talent and productivity. Explore content for this role below.

  • Chief Marketing Officers: Planning Guide 2020

    Chief Marketing Officers: Planning Guide 2020

    In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2020.

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  • The SiriusDecisions Campaign Implementation Process

    The SiriusDecisions Campaign Implementation Process

    Implement a fully integrated, audience-centric marketing campaign.

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  • The Revenue Engine Planning Tool

    The Revenue Engine Planning Tool

    The SiriusDecisions Revenue Engine Planning Tool helps organizations align their cross-functional planning efforts to ultimately hit their revenue goals.

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  • Large-Enterprise Marketing Leaders: The Keys to High Performance

    Large-Enterprise Marketing Leaders: The Keys to High Performance

    In this e-book, you will gain insight into the traits of high-performing marketing organizations and which areas they are investing in to promote growth and enable marketing to achieve its priorities.

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  • Check out featured stories from our SiriusStars

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  • The SiriusDecisions B2B Marketing Value Model

    The SiriusDecisions B2B Marketing Value Model

    Define the full scope and unlock the potential value of the marketing function.

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  • Emerging-Growth Marketing Leaders: The Keys to High Performance

    Emerging-Growth Marketing Leaders: The Keys to High Performance

    In this e-book, you will gain insights into the characteristics of high-growth marketing organizations and what sets them apart from their peers.

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  • Marketing Executive Strategies: Planning 2020 Webcast Replay

    Marketing Executive Strategies: Planning 2020 Webcast Replay

    In this replay, we describe five trends that will affect the priorities of CMOs and marketing leaders in 2020.

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  • Healthcare Spotlight: Steve Hardy, VP Head of Marketing at PerkinElmer4:55

    Healthcare Spotlight: Steve Hardy, VP Head of Marketing at PerkinElmer

    Steve Hardy discusses the challenge he faced of marketing residing in different business units and how he was able to bring these teams together and improve the impact of marketing at PerkinElmer.

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  • Healthcare Spotlight: Interview with Kathy English, SVP Marketing at Vocera4:58

    Healthcare Spotlight: Interview with Kathy English, SVP Marketing at Vocera

    Healthcare marketing leaders! Listen as Kathy English of Vocera explains how she leveraged the SiriusDecisions Plan on a Page template and the analyst team to accelerate the business.

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  • The SiriusDecisions Campaign Framework

    The SiriusDecisions Campaign Framework

    Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.

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  • High Performance: Marketing Executive Webcast Replay

    High Performance: Marketing Executive Webcast Replay

    You'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.

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  • Expanding the Economics of Alignment Infographic

    Expanding the Economics of Alignment Infographic

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  • Great B2B Marketing Measurement Doesn’t Happen by Accident

    Great B2B Marketing Measurement Doesn’t Happen by Accident

    B-to-b marketing leaders rely on a solid system of measurement to drive better decision-making. Great measurement must be developed to answer key business questions for a properly understood...

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  • Key Findings from the 2018 CMO Global Study

    Key Findings from the 2018 CMO Global Study

    The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their org's growth.

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  • Achieving a State of Campaign Bliss Webcast Replay

    Achieving a State of Campaign Bliss Webcast Replay

    When it comes to b-to-b marketing campaigns, most marketing leader would describe nirvana as a fully integrated, seamlessly orchestrated, audience-centric campaign.

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  • PerkinElmer Applies the Eight Cs of Effective Organizational Design Model to Improve Productivity and Employee Engagement

    PerkinElmer Applies the Eight Cs of Effective Organizational Design Model to Improve Productivity and Employee Engagement

    Discover the work PerkinElmer did to overhaul the entire marketing organization to help improve productivity, better employee engagement and reduce turnover.

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  • 2018 State of B2B Tech Investment: What Companies Need to Know Now

    2018 State of B2B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • Success Story: Datto2:40

    Success Story: Datto

    Learn how Datto sought to build strategic alignment within their Marketing and Sales functions.

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  • Marketing Transformation: Dialing Up an Audience-Centric Approach

    Marketing Transformation: Dialing Up an Audience-Centric Approach

    Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.

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  • What Boards of Directors Want From the Head of Marketing

    What Boards of Directors Want From the Head of Marketing

    This e-book provides insight into board members' expectations and best practices for heads of marketing.

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