Marketing Executive

This role plans and executes marketing activities to achieve the financial and strategic objectives of the business. Explore content for this role below.

  • Optimizing the Marketing Organization Workshop Overview

    Optimizing the Marketing Organization Workshop Overview

    Ensure your marketing organization has the capabilities required for future success.

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  • SiriusDecisions Learning Skills Assessments

    SiriusDecisions Learning Skills Assessments

    Determine the current state of your team's competencies for future improvement.

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  • Marketing Transformation: Dialing Up an Audience-Centric Approach

    Marketing Transformation: Dialing Up an Audience-Centric Approach

    Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.

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  • Top Track Picks for the Chief Marketing Officer

    Top Track Picks for the Chief Marketing Officer

    Personalize your Summit experience with hand-selected session picks from our analysts.

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  • CMO Survival Guide for the Board of Directors

    CMO Survival Guide for the Board of Directors

    Prep for your next board meeting with these tips.

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  • CMOs and CFOs Speaking the Same Language

    CMOs and CFOs Speaking the Same Language

    Explore the best practices SiriusDecisions has developed to improve marketing leaders' interactions with their organizations' CFOs.

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  • A Crisis of Competency: When B-to-B Skills Enhancement is Broken Webcast Replay

    A Crisis of Competency: When B-to-B Skills Enhancement is Broken Webcast Replay

    Understand what your marketing enablement is lacking.

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  • SiriusDecisions Global CMO Study1:50

    SiriusDecisions Global CMO Study

    Support corporate growth objectives with these adjustments that are in line with those of your peers.

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  • Leading Change: The CMO's Constant Balancing Act

    Leading Change: The CMO's Constant Balancing Act

    Brace yourself and your organization for change.

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  • SD Learning 2016 Year in Review

    SD Learning 2016 Year in Review

    Elevate and upskill your b-to-b marketing team.

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  • The SiriusDecisions Innovation Strategy Framework

    The SiriusDecisions Innovation Strategy Framework

    Create a clear innovation strategy that focuses on the organization's growth areas.

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  • The SiriusDecisions Campaign Framework Overview

    The SiriusDecisions Campaign Framework Overview

    Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.

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  • Eight Essential Elements of Marketing Organizational Design

    Eight Essential Elements of Marketing Organizational Design

    Avoid the land mines of organizational design with these tips.

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  • The B-to-B Marketing Organization in 2020 Webcast Replay

    The B-to-B Marketing Organization in 2020 Webcast Replay

    Take a forward-thinking approach to implementing changes in your marketing organization's structure.

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  • Five Characteristics of a Best in Class Marketing Organization

    Five Characteristics of a Best in Class Marketing Organization

    Design a best-in-class marketing organization.

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  • The Anatomy of a B-to-B Marketing Plan Webcast Replay

    The Anatomy of a B-to-B Marketing Plan Webcast Replay

    Master the skills required to build a simple annual marketing plan that ties back to organizational goals.

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  • Five Strategies Successful CMOs Use to Engage Their CFO

    Five Strategies Successful CMOs Use to Engage Their CFO

    Speak the same language as your CFO.

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  • Five Steps for Best-in-Class Competency Assessment

    Five Steps for Best-in-Class Competency Assessment

    Discover the key elements of an effective marketing competency assessment.

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  • Skills Assessment for Learning: Getting the Gap Analysis Right

    Skills Assessment for Learning: Getting the Gap Analysis Right

    Map the right learning solutions to your team members' needs.

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  • CMOs Tell Us How Their Businesses Will Grow

    CMOs Tell Us How Their Businesses Will Grow

    Prioritize your growth objectives based on our insights into hundreds of your peers.

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