Resources for the Marketing Executive

SiriusDecisions helps CMOs elevate marketing’s role and their own standing within the organization by forging tighter bonds between marketing and business strategy, improving marketing’s link to company performance, gauging whether marketing structural changes are needed, and boosting marketers’ talent and productivity. Explore content for this role below.

  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • The SiriusDecisions Transformation Model

    The SiriusDecisions Transformation Model

    The SiriusDecisions Transformation Model provides a best-in-class workflow for depicting the activities, key deliverables and decision gates required to mitigate risk and maximize success for orgs.

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  • Your Revenue Engine: Built for Speed, or About to Break Down?

    Your Revenue Engine: Built for Speed, or About to Break Down?

    Drive continued, scalable revenue now and well into the future.

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  • Long-Term Competency in a Short-Term World: B-to-B Marketing Infographic

    Long-Term Competency in a Short-Term World: B-to-B Marketing Infographic

    When asked, here’s what CMOs had to say about enhancing their team's skills this year. What does your organization have planned?

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  • 2017 Global CMO Study

    2017 Global CMO Study

    See the trends that are having the greatest influence on changes to b-to-b marketing strategies over the next two years.

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • CMO Strategy Planning Assumptions Guide

    CMO Strategy Planning Assumptions Guide

    Discover the latest trends in b-to-b marketing to support your annual-planning and goal-setting efforts.

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  • 2018 Planning Guide for Sales, Marketing and Product Leaders

    2018 Planning Guide for Sales, Marketing and Product Leaders

    Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.

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  • Digital Marketing Transformation: Charting a Digital Roadmap

    Digital Marketing Transformation: Charting a Digital Roadmap

    Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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  • Optimizing the Marketing Organization Workshop Overview

    Optimizing the Marketing Organization Workshop Overview

    Ensure your marketing organization has the capabilities required for future success.

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  • Driving Corporate Growth: Get Aligned, Be Accountable

    Driving Corporate Growth: Get Aligned, Be Accountable

    Our research shows that when organizations foster alignment and accountability with the support of data, they reach goals faster. With this winning combination, sales can cultivate true cross-function

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  • Marketing Transformation: Dialing Up an Audience-Centric Approach

    Marketing Transformation: Dialing Up an Audience-Centric Approach

    Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.

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  • CMO Survival Guide for the Board of Directors

    CMO Survival Guide for the Board of Directors

    Prepare for your next board meeting with these helpful tips.

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  • Top Priorities for Marketing Executives3:31

    Top Priorities for Marketing Executives

    Monica Behncke, Vice President and Group Director, discusses what is top of mind with marketing executives and the most popular areas of client focus we respond to with our insights and advice. Click

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  • CMOs and CFOs Speaking the Same Language

    CMOs and CFOs Speaking the Same Language

    Explore the best practices SiriusDecisions has developed to improve marketing leaders' interactions with their organizations' CFOs.

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  • A Crisis of Competency: When B-to-B Skills Enhancement is Broken Webcast Replay

    A Crisis of Competency: When B-to-B Skills Enhancement is Broken Webcast Replay

    Understand what your marketing enablement is lacking.

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  • Leading Change: The CMO's Constant Balancing Act

    Leading Change: The CMO's Constant Balancing Act

    Brace yourself and your organization for change.

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  • SD Learning 2016 Year in Review

    SD Learning 2016 Year in Review

    Elevate and upskill your b-to-b marketing team.

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  • The SiriusDecisions Campaign Framework

    The SiriusDecisions Campaign Framework

    Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.

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  • Eight Essential Elements of Marketing Organizational Design

    Eight Essential Elements of Marketing Organizational Design

    Avoid the land mines of organizational design with these tips.

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