In water skiing, technique separates good skiers from great skiers – and great technique requires strong alignment across the skier’s body with the skis and the boat. Lack of alignment causes increased difficulty for the skier, leading to a fall or a bad run.
The same concept applies to alignment across sales, marketing and product teams of a b-to-b revenue engine. According to our research, when sales, marketing and product achieve strong alignment, great business technique follows – resulting in improved business performance.
Take a look at the six areas of alignment that are crucial for b-to-b organizations and the impact that alignment can make on revenue and profitability.
