What do board members expect from sales leaders during quarterly board meetings? What gets heads of sales into trouble in board members' eyes? This e-book provides insight into board members' expectations and best practices for heads of sales.
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Trends in Sales Structure
Learn about the five trends in organizational design that will help sales leaders enable their team to sell in a way that matches how buyers want to buy while increasing efficiency.
Account-Based Marketing: The Keys to High Performance
In this e-book, you will gain key insights into how high-performing ABM teams are resourcing their programs, executing and measuring differently to set them apart from their peers.
Brand and Communications: The Keys to High Performance
In this e-book, you will gain insights into the characteristics of high-performing brands and what sets them apart from the rest.
Channel Marketing: The Keys to High Performance
In this e-book, you will gain key insights into how high-performing channel marketing leaders are resourcing their channel marketing organization and planning and executing programs.
Content Strategy and Operations: The Keys to High Performance
In this e-book, we discuss how effective content operations fuels audience-centricity – a must for establishing the competitive value of content in b-to-b marketing.
Customer Engagement: The Keys to High Performance
In this e-book, you will gain an understanding of the attributes of high-performing customer engagement teams and how they relate to the key priorities of customer engagement leaders.
Demand Marketing: The Keys to High Performance
In this e-book, you will gain insight into the characteristics of high-performing demand marketing organizations. You will also gain an understanding of the drivers behind high performers’ success.
Emerging-Growth Marketing Leaders: The Keys to High Performance
In this e-book, you will gain insights into the characteristics of high-growth marketing organizations and what sets them apart from their peers.
Large-Enterprise Marketing Leaders: The Keys to High Performance
In this e-book, you will gain insight into the traits of high-performing marketing organizations and which areas they are investing in to promote growth and enable marketing to achieve its priorities.
Marketing Operations: The Keys to High Performance
In this e-book, you will gain key insights into how high-performing organizations are strategically investing in marketing operations to set them apart from their peers.
In this e-book, you will gain an understanding of the attributes of high-performing portfolio marketing teams and how they relate to the key priorities of portfolio marketing leaders.
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In this e-book, you will gain insight into the factors that drive product management success and the best practices that support a culture of product management excellence in a b-to-b organization.
Resourcing Technology: The Keys to High Performance
In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.
Sales: The Keys to High Performance
In this e-book, you will gain data-driven insights into what high performance looks like for the sales function and an understanding of operating standards known to deliver higher performance.
Sales Enablement: The Keys to High Performance
Explore data-driven insights on the keys to high performance for the sales enablement function.
Sales Operations: The Keys to High Performance
Explore data-driven insights on the keys to high performance for the sales operations function.
Healthcare Spotlight: Driving Results with Innovative Marketing, Sales and Product Strategies
Improve growth and efficiency in today's challenging healthcare environment through customer-focused marketing, tightly aligned to sales and product.
Moving from Product to Solution Innovation E-Book
Align and adjust your go-to-market strategy to transform from to a solution perspective.
Managing Change in an On-Premises and SaaS World
Learn more about transitioning from on-premises to SaaS and considerations for all functions in the revenue engine – sales, marketing and product.
Building an Inspiring Brand Through Customer (And Employee) Experience