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Marketing Transformation: Dialing Up an Audience-Centric Approach

April 7, 2017

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate

SiriusDecisions benchmark data shows that organizations that go to market with an audience-centric model experience many benefits, including better audience engagement, elevated response and conversion rates, increased marketing contribution to pipeline and revenue, improved sales and marketing alignment, and greater sales productivity. Download the e-book to start your transformation.

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Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)
Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)

In this guide, we address the need for b-to-b sales leaders to emphasize sales enablement tactics that dire...

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Dialing up an Audience-Centric Approach for Advanced Manufacturing
Dialing up an Audience-Centric Approach for Advanced Manufacturing

Develop a go-to-market strategy built around your buyers’ needs, not your products’ unique features and fun...