A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.
Senior marketing executives require a credible source of insight to show performance attainment and justify the budget entrusted to them. High-performing companies effectively combine data, process and technology to support growth and reach profit targets. For the marketing engine to run well, investment in marketing operations – including competency training – must continue to grow.
In this e-book, you will gain key insights into how high-performing organizations are strategically investing in marketing operations to set them apart from their peers.
