A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.
Large enterprises often struggle to maintain growth rates as organizational complexity increases and market opportunities are fully exploited. As complexity increases, it becomes harder for marketing to identify and prioritize new growth opportunities. In addition, as marketing organizations grow, marketing enablement requires a strategic and targeted approach.
In this e-book, you will gain insight into the traits of high-performing marketing organizations and what sets them apart from their peers. You will also learn about which areas marketing leaders at large enterprises are investing in to promote growth and enable marketing to achieve its priorities.
