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How to Build an Aligned B-to-B Measurement Strategy

November 15, 2018

Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.

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Moving from Product to Solution Innovation E-book
Moving from Product to Solution Innovation E-book

Explore the benefits and challenges of moving to a solution-centered go-to-market strategy

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2018 State of B-to-B Tech Investment: What Companies Need to Know Now
2018 State of B-to-B Tech Investment: What Companies Need to Know Now

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to...