Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.
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Most Recent Flipbooks
2018 State of B-to-B Tech Investment: What Companies Need to Know Now
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)
In this guide, we address the need for b-to-b sales leaders to emphasize sales enablement tactics that directly support first-line managers using data gathered from our 2018 Sales Talent Study.
Marketing Transformation: Dialing Up an Audience-Centric Approach
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
Dialing up an Audience-Centric Approach for Advanced Manufacturing
Develop a go-to-market strategy built around your buyers’ needs, not your products’ unique features and functionality.
Comprehensive Guide to Sales Compensation
Receive a step-by-step process that guides CSOs and sales operations leaders through the critical components of compensation plan design and assessment, preparing them to become sales comp SMEs.
What Boards of Directors Want From the Head of Sales
This e-book provides insight into board members' expectations and best practices for heads of sales.
What Boards of Directors Want From the Head of Marketing
This e-book provides insight into board members' expectations and best practices for heads of marketing.
What Boards of Directors Want From the Head of Product
This e-book provides insight into board members' expectations and best practices for heads of product.
What Boards of Directors Want From Sales, Marketing and Product Leaders
This e-book provides insight into board members' expectations and defines three sets of best practices for sales, marketing and product leaders.
Living With Data Privacy Compliance
Read this e-book to learn how to drive compliance with technology.
Stronger Together: Aligning Sales and Marketing Planning
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
Global Campaign Strategy and Execution
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family
Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.
Marketing Strategy and Priorities: A Drill-Down View Focusing on Regional Insights
This e-book provides a further drill-down view of the Global CMO Survey, focusing on differences in strategies and priorities for EMEA-based CMOs compared to their North American counterparts.
Using the SiriusDecisions Sales Operating Model
Use a methodical, step-by-step approach to build an effective sales machine.
Your Revenue Engine: Built for Speed, or About to Break Down?
Drive continued, scalable revenue now and well into the future.
Long-Term Competency in a Short-Term World: B-to-B Marketing
Receive tips and frameworks for identifying required marketing competencies and upskilling your marketers effectively.
Long-Term Competency in a Short-Term World
Get best practices on how to equip reps with the lasting knowledge and skills they need to effectively execute.
2018 Planning Guide for Sales, Marketing and Product Leaders