The implementation of a global campaign strategy requires careful planning and affects content strategy, the coordination of reputation and demand creation activities within marketing, and marketing’s collaboration with sales and product functions. The organization’s revenue engine must be aligned and working toward shared goals to increased revenue and profitability.
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Most Recent Flipbooks
Managing Change in an On-Premises and SaaS World
Learn more about transitioning from on-premises to SaaS and considerations for all functions in the revenue engine – sales, marketing and product.
Building an Inspiring Brand Through Customer (And Employee) Experience
In this e-book, we explain how to deliver an inspiring customer experience by identifying best practices for brand, employee and customer engagement initiatives.
Foundations of Account-Based Marketing Success
This e-book demonstrates the key ingredients for ABM success.
Product Management Excellence E-Book
Learn how to improve your product management organization and implement a culture of product management excellence.
Moving from Product to Solution Innovation E-book
Explore the benefits and challenges of moving to a solution-centered go-to-market strategy
How to Build an Aligned B-to-B Measurement Strategy
Establish a disciplined approach to marketing measurement that connects results to an organization's overall business strategy.
2018 State of B-to-B Tech Investment: What Companies Need to Know Now
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)
In this guide, we address the need for b-to-b sales leaders to emphasize sales enablement tactics that directly support first-line managers using data gathered from our 2018 Sales Talent Study.
Marketing Transformation: Dialing Up an Audience-Centric Approach
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
Dialing up an Audience-Centric Approach for Advanced Manufacturing
Develop a go-to-market strategy built around your buyers’ needs, not your products’ unique features and functionality.
Comprehensive Guide to Sales Compensation
Receive a step-by-step process that guides CSOs and sales operations leaders through the critical components of compensation plan design and assessment, preparing them to become sales comp SMEs.
What Boards of Directors Want From the Head of Sales
This e-book provides insight into board members' expectations and best practices for heads of sales.
What Boards of Directors Want From the Head of Marketing
This e-book provides insight into board members' expectations and best practices for heads of marketing.
What Boards of Directors Want From the Head of Product
This e-book provides insight into board members' expectations and best practices for heads of product.
What Boards of Directors Want From Sales, Marketing and Product Leaders
This e-book provides insight into board members' expectations and defines three sets of best practices for sales, marketing and product leaders.
Living With Data Privacy Compliance
Read this e-book to learn how to drive compliance with technology.
Stronger Together: Aligning Sales and Marketing Planning
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family