93 percent of respondents said they consider ABM to be “extremely” or “very” important to their organizational success. B-to-b organizations are eager to adopt an account-based strategy because of the significant business impact it can yield.
While marketers are eager to get started with ABM, there are common missteps that can sink ABM programs before they even start. For example, some marketers mistakenly believe that buying a single tool that touts itself as “the must-have ABM technology” means that it will meet all of their ABM needs. Others fail to identify a designated ABM leader and instead pile the duties on already-full plates, creating a lack of clarity, focus and discipline.
Whether your organization is in the early stages of considering ABM, preparing to deploy a program, or looking to improve or expand the current ABM program – this e-book will demonstrate the key ingredients for ABM success.