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Dialing up an Audience-Centric Approach for Advanced Manufacturing

November 16, 2017

Develop a go-to-market strategy built around your buyers’ needs, not your products’ unique features and functionality.

In the advanced manufacturing industry, where most product offerings are highly specialized and technical, many marketers rely solely on messaging that is focused on their products’ unique features and functionality rather than their buyers’ needs. However, there is a growing realization among marketers of the need to shift their go-to-market approach from a product-centric to an audience-centric model to drive results.

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