A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.
High-performing companies develop a productive revenue engine through the right investments and deployment of people, processes and technologies. Many organizations mistakenly invest in technology as a cure-all, but technology adoption alone does not equal success. Bringing new technology into an organization that lacks a common framework and a focus on its people and processes may actually hurt performance. High-performing demand marketing teams combine their innovative use of technology with an intense focus on demand strategy, program design and execution, and ongoing development of the team’s roles and competencies.
In this e-book, you will gain insight into the characteristics of high-performing demand marketing organizations. You will also gain an understanding of the drivers behind high performers’ success.
