A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.
Content provides the fuel the b-to-b revenue engine requires to attract, engage and maintain relationships with clients and prospects. However, content teams often struggle to deliver that fuel; many are still nascent, focusing on establishing basic content strategy, management and operations. High-performing content teams, which achieve significantly higher rates of content utilization than other teams, apply best practices throughout the content strategy and operations discipline.
In this e-book, we discuss how effective content operations fuels audience-centricity – a must for establishing the competitive value of content in b-to-b marketing.
